Experience

KEY ACHIEVEMENTS 

  • Deliver job gross profit to 40% benchmark for all agency projects produced on agency revenues of up to $4M per annum.

  • Offset agency business costs with delivery of Research and Development Grants totalling $210,000  and AusTrade Export Marketing Development Grants totalling $260,000. 

  • Leading production with highly effective teams, I focus on workflow, process improvement, traffic management and job profitability to produce outstanding results. I have a passion for great communication, enjoy being part of a great team culture, getting the best out of suppliers and focus on the bottom line to ensure we are a healthy, growing, profitable business.

  • Pioneered a new direct response marketing channel for AMI Insurance with strong focus on customer acquisition, cross-sell and retention programmes. Work included development of direct marketing and content strategy including defining customer journey and lifecycle..

  • Established New Zealand agency office including fit-out, recruitment, IT set-up and running the New Zealand operation.

SKILLS

  • Agency General Manager responsibilities including people (recruitment and performance), process, production, promotion and pipeline development.

  • Deep team leadership and production management experience using Agile Project Management techniques including running daily stand-ups, and “right from the start” meetings.

  • I have a passion for digital communication and direct response marketing including engaging test and learn digital acquisition campaigns, digital integration with brand marketing campaigns, great data analysis, and delivering digital and offline creative communications that grow business.

  • Campaign strategy development including “always on” marketing plans to ensure we don’t have long lapses in our communication and reach and connect with distracted, busy people across Australia.

CAREER SUMMARY 

PENSO Agency Melbourne Project Director 2014 – Current 

TimeZoneOne Agency Chicago / NZ General Manager 2003 – 2013

IAG - AMI Insurance New Zealand Marketing Manager - Direct 1999 – 2002

IAG - AMI Insurance New Zealand Marketing Manager - Retail 1996 – 1998

Noel Leeming Group New Zealand Promotions Manager- Retail 1992 – 1996 

Inspired by the late Michael Sorkin’s brilliant list “Two hundred fifty things an architect should know”, at PENSO, I helped compile this list; 250 things a marketer should know. A collection of lessons that are essential for any marketer, or for that matter any business leader fighting for revenue.

I hope that these 250 elements give you a renewed view that marketing should be valued more than ever.