“Victorian. And Proud Of It” Change Campaign 

Working with the Department of Premier and Cabinet Victoria since December 2016, I project managed the delivery of the Victorian. And Proud of It. campaign collateral including digital photo booth kiosks (on “Vicky” the campaign education truck), online advertising and the interactive website https://proud.vic.gov.au/. 

I used Agile Project Management to oversee our development team successfully build the online submission and moderating platform where the public could submit, text, image and video content to the Victorian. And Proud of it. website. The moderation was designed and developed as a custom interface and backend that connects directly to the website, as well as connects to the campaign education truck that is enabled to send  video content captured at events to be sent to the website for publishing.

I managed the website and campaign advertising production ensuring that the work and process was aligned with State Government’s approval processes, branding, mission, purpose, and vision. 

The campaign delivered strong awareness and engagement with more than 50,000 website interactions, 3,000 video and image uploads, and over 600,000 digital advertising impressions.