Founded 1926, AMI Insurance is New Zealand's leading fire and general insurer. With 59 retail outlets, AMI services 500,000 customers holding 1.2 million policies.

• Managing creative and media budgets and working with creative, digital and media agencies. Awarded Clio, 3A’s, and Axis awards for Best Multi-Media campaign for the “Kelly Browne” advertising campaign.

• Promoted to a newly established role, I worked closely with renowned Direct Marketing agency Rapp (part of DDB Group) to launch AMI’s direct marketing and CRM platform and process.

• Pioneered a new direct response marketing channel for AMI Insurance with strong focus on customer acquisition, cross-sell and retention programmes. Work included development of direct marketing and CRM strategy including defining customer journey and lifecycle.

• Using geo, socio-economic and age targeting, data mined customers to cross-sell additional policies. Campaigns sold 12,000 contents policies per annum to ‘motor only’ customers. Grew net revenue $170 per customer = $2,040,000.

• Pioneered “always on” cross sell campaign for ‘contents only’ holders to house and contents cover. Campaigns sold 5,750 house policies per annum. Grew net revenue $260 per customer = $1,495,000.

• Developed and executed strategic marketing plans to introduce a sales-focused culture at retail level and drive customer acquisition at AMI’s 59 retail outlets across New Zealand for all insurance products including Motor, Contents, House, Boat and Farm insurance.

• Developed retail-focused advertising campaigns with agency DDB. Integrated advertising with branch team activity including point of sale, trade events and regular internal communications and road-shows to engage with AMI’s staff and include them in the acquisition marketing process.